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As a For-Benefit company, transForms is far more than a line of quality products. It’s about being an active consumer, a responsible citizen, and a micro-philanthropist—and about creating a better world for us, our children, and for future generations. transForms presents non-profits with a unique opportunity to promote social causes in an enduring way to a broad constituency. They can leverage their strengths to generate revenues, advance their mission, and access new audiences. Through association with transForms, companies can inspire brand loyalty, enhance employee recruitment and retention, build new and deeper community networks, and increase their social and environmental performance |
| As for customers, they can trust the quality and integrity of the transForms brand as well as its commitment to social and environmental responsibility. They are drawn to product lines and promotions that are aligned with issues they care about, and they can feel good about any brands, manufacturers, retailers, licensors, and other organizations that are associated with transForms. Through their support of transForms, consumers and other stakeholders can feel good about making a meaningful difference in their communities and the world. |
The transForms brand is reinforced by the premise that, given a choice and accurate information, consumers will make purchase decisions that reflect their values or contribute to causes they care about. Nearly two-thirds of American consumers say they would switch brands or retailers, when price and quality are equal, to one associated with a good cause. Eight in 10 say they have a more positive image of companies who support a cause they care about. In 2002, corporations spent an estimated $1.5 billion on social, values, and cause marketing. (See market research on SVC Marketing.)
As trends like these demonstrate, consumers are eager to do business with companies who reflect their values. By linking your brand, company and product to the transForms brand, you leverage this demand, differentiate your products, and position |
your company to become a recognized leader in this growing market. More specifically, you can:
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BUILD CUSTOMER AND EMPLOYEE LOYALTY by linking your brand and company to the transForms For-Benefit brand. |
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TAKE ADVANTAGE OF INCENTIVES AND SUBSIDIES offered by transForms to migrate to practices that are better for the environment, your community, your employees and your business—and leverage these improvements in your other (non-transForms) markets. |
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LEVERAGE MEDIA INTEREST in the transForms For-Benefit organization to gain recognition in trade, consumer, business and news publications as a participant. |
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